Here you'll find answers to common questions our clients ask. Start by selecting one of the links below. If you don’t see what you need – call or contact us online.
- At what resolution should I save my photos and graphics?
- Do you offer storage?
- How do I go about getting an estimate from you?
- How long does it take for you to complete my order?
- Is white considered a printing color?
- Tips on file format setups
- Tips on how to save your design files
- What file format should I use when submitting my electronic document for printing?
- What forms of payment do you accept?
- What is a "proof"?
- What is coated paper stock?
- What is the Pantone Matching System?
- What is variable data printing?
- What type of products and services do you provide?
- What type of return can I expect from personalized or variable data marketing materials?
- Why do the printed colors look different from the colors on my screen?
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At what resolution should I save my photos and graphics?
Resolution should be set to 300 dpi.
Pictures and graphics pulled from the internet are often low resolution, typically 72 dpi or 96 dpi. Avoid these graphics, as they will appear pixilated and blocky when printed.
Also note that you should save all photos in CMYK mode, not RGB mode when possible. Images saved in RGB mode may not print properly. If you are unable to save your image in CYMK mode, please let us know.
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Do you offer storage?
Yes, we do offer storage for items that are part of repetitive mailings. If you need long term storage, please discuss your needs with our team.
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How do I go about getting an estimate from you?
Well, since you are here, we would suggest you use our online estimate request form. Otherwise, the best way to ensure that we get all the information necessary to do an accurate quote, give us a call and talk with one of our customer service representatives, sales representative or our estimating department.
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How long does it take for you to complete my order?
There really isn't a short answer to this question. Some jobs can be produced in hours and some jobs may take days. Let us know when you need your job completed and we'll let you know if it can be done. We go to great lengths to meet your most stringent demands.
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Is white considered a printing color?
Not typically. Because white is the default color of paper, it is simply recognized as the absence of any ink. However, when using colored paper, white ink may be used if any text or graphic requires it.
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Tips on file format setups
Many layout programs have collecting or packaging functions that will automatically collect your document, fonts, all art including and a report. When possible, it is recommended to use these functions because without any or all of these elements we will be unable to print your product.
• Enclose all screen fonts and printer fonts
• Include all placed images
• Make sure your files are set with proper bleed, trim and safety areas.
BLEED: All art trimming off the edge MUST be pulled out 1/8” beyond the trim line
TRIM: This is the guideline where the card will be cut
SAFETY: All art and text within this safety area will assure that nothing will be trimmed off during the cutting process. A 1/4” guide in from the trim should work fine. -
Tips on how to save your design files
We accept any file format that is created by Adobe Creative Suit or if available a print ready high res PDF in CMYK with bleed is preferred.
INDESIGN:
Saving your InDesign files as a package and providing it by file transfer here on this website or if the file is not to large you might be able to zip it and send it by email. The package feature sends all the images & fonts necessary to produce your design.COREL DRAW:
Saving your Corel Draw file as an Adobe Illustrator EPS
• Embed all Images
• Convert all your text/copy to outline fonts
• Export as Illustrator EPSPUBLISHER:
You will need to have the full version of Adobe Acrobat PDF. Please follow the steps below.
Under File, Print, select Adobe PDF writer.
Under Properties select Press Quality and Save your PDF. -
What file format should I use when submitting my electronic document for printing?
PDF (Portable Document Format) is the most common and preferred file format for submitting digital documents. With the installation of a PDF print driver on your computer, virtually any program can generate a PDF file suitable for printing. Both commercial and free PDF print drivers are available online for download from different sources.
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What forms of payment do you accept?
We accept cash, ACH, company check and all major credit cards. If using a credit card there is a 3% processing fee added to the transaction. Invoices more than 30 days past due will have a 5% late fee or a minimum of $20 added to their balance monthly.
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What is a "proof"?
A proof is a way of ensuring that we have set your type accurately and that everything is positioned according to your requirements. Typically, we will produce a proof which will be sent to you online or printed on paper which can be viewed in our office or delivered to you in person.
On multiple color jobs, we can produce a color proof on our color output device to show how the different colors will appear.
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What is coated paper stock?
Coated paper stock is a premium, high-quality paper that has been given a smooth glossy finish designed specifically for documents that require sharp details and vivid colors. Uncoated paper, by contrast, is relatively inexpensive but porous, and is best suited to the printing of black and white text documents.
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What is the Pantone Matching System?
The Pantone Matching System (PMS) is a color reproduction standard in which colors all across the spectrum are each identified by a unique, independent number. The use of PMS allows us to precisely match colors and maintain color consistency throughout the printing process.
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What is variable data printing?
Variable data printing is technology for printing documents so that each piece is personalized to the specific recipient. At the most basic level, this means personalizing a name and address. But for real impact, many projects include unique graphics and content that speaks directly to the recipient.
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Good question! We are a full service shop and offer a wide range of products and services. To see a full listing and description of what we can offer you, check out the Products & Services area in the Customer Service Section of our website.
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What type of return can I expect from personalized or variable data marketing materials?
Studies consistently show that personalized marketing receives a far greater response than static pieces.
On average, the response rate of a static direct mail campaign is around 2%. A targeted, personalized campaign that utilizes variable data technology can increase that response rate by up to 30%.
While the cost per piece of variable imaging direct mail is higher, your cost per response is much lower, increasing your return on investment.
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Why do the printed colors look different from the colors on my screen?
In short, printers and monitors produce colors in different ways.
Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most—but not all—of the colors in the RGB color model. Depending on the equipment used, CMYK generally matches 85–90% of the colors in the RGB model.
When a color is selected from the RGB model that is out of the range of the CMYK model, the application chooses what it thinks is the closest color that will match. Programs like Adobe Photoshop will allow you to choose which color will be replaced. Others may not.